Pure City and Pure Fix Cycles will be at the FREE Santa Monica Bicycle Expo Oct 10 - 11th, in Santa Monica, CA! Look for the black Pure City tent, the collection of sweet bikes, and the happy faces. The Expo (did...

Last Sunday, Pure City and more than 50 Instagrammers met up for a back-to-school Instameet supply drive held at the Manhattan Beach Pier. The event's coordinators, Pete Halvorsen, Lauren Randolph, and Dirk Dallas, gathered a group of friendly photographers at the pier to...

Once again, tens of thousands of LA's happiest residents took to the streets on their bikes, skates, strollers, and scooters to revel in 6 miles of car free streets from Culver City to Venice Beach. And once again the Pure Fix &...

Last week, we teamed up with Tastemade and Goundwork Coffee to debut our gorgeous new Pure City step-through at the Groundwork 25th Anniversary party at Tastemade Studios. As attendees entered, they were greeted by the Talamanca - a gleaming teal beauty...

Whoa, so French, right? That’s just the mood we’re in after spending the day playing music, riding bikes, and hanging out with Les Garçons Trottoirs! The French foursome popped in for a visit before heading back to Europe for their...

Life is sweet and Sweetlife is awesome! Last weekend, Jordan and Austin flew across the country to one of the Summer’s hottest festivals (literally and figuratively) to give away some bikes, jam out to some music, and help people stay...

When Sunday rolls around, so will another CicLAvia, and this time it’s the first outside of LA! On May 31st, thousands of Angelenos (and Pasadenites) will take to the streets of Old Town Pasadena for a day of riding, revelry,...

On Friday, Metro hosted Bike Night at Union Station to wrap up LA’s bike week with a bang! Hundreds of the city’s cyclists turned out to enjoy live music, grab some free goodies, and celebrate the joys of riding. They even...